Foundation and history of the company
Ethiopian Steel, established in 1997 at Addis Ababa is one of the oldest and experienced steel roofing company in Ethiopia, We have been always thriving to address our customer demand at their foot step , making it our opened services center at Gonder Hawassa and Mekele to deliver the best quality product for our customers.
Our showrooms , which are located in different cities across Ethiopia ,are ready to assist customers for their order without any hassle.
To increase local market awareness and offtake, Showrooms are located in high visibility cities and construction nodes. As Ethiopian Steel cannot ‘sell’ from these outlets, orders from the Showrooms are fed back to the closest Service Centre for manufacture and speedy delivery. The company also provides a delivery service to customers through appointed service providers.
A Field Sales Team is attached to each Showroom, to sell into surrounding construction areas. The team of trained artisans (fundis) has experience in roofing and can also take roof measurements if required. The company plans to extend this service to include the drawing of roof-plans using an AutoCad facility located in the Showrooms.
One service center and ——- showrooms are now open. Keeping its main plant in Addis, Ethiopian Steel recently opened a Service Centre in Gondar and three more are planned for key regional states in Ethiopia.
The first Showroom opened in November 2011 in Megenagna, near the Addis City centre. Two more Showrooms were opened in Adama and Lebu in Addis Ababa in 2012.
The Showrooms are playing a key role in the company’s sale of value added products, as virtually the entire sale is of colour-coated material, plus limited quantities of thicker gauge, unpainted products.
The company posted a sale of 400,000 million Birr (US$22,200) from the Adama Showroom in June 2012, with the same figure from Lebu, in the first month of opening in July.
By mid-August 2012
Ethiopian Steel PLC will launch four additional Showrooms in the near future, and has firm plans to cover the whole of the Ethiopian market through the Service Centres, Showrooms, Distributors and Field Sales Teams.